this educated, affluent group, the base around ohio state university. and that has been critical. in the end, if you show that map, ohio is broken up, we have said it for years into 5 ohios. those five areas, plus some of the border areas, we have about seven media markets. it makes a very expensive to campaign here. in gubernatorial races and some presidential races there will go to west virginia to reach the southern ohio parts. that is where the bigger market is and that has to be part of the mix, too. ohio is five ohios. host: we talked about the issues, the top issues in ohio in this election cycle -- can we talk about the issues? guest: this is like to been a shock to your viewers, but the auto issue has been huge here. i have never seen where one issue in the campaign can play so well here. obviously, it is the battle of the bailout. who wanted to take it into bankruptcy. who got hurt, who did not. you are seeing the new ones -- the nuance being played on. and you are seeing the big swing, which is on the president's side, i save the auto industry. and the mitt romney has been trying